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Conceptulizing and creating a innovative and good looking website is the first part of the media planning. Targeting and communicating it to the right audience is the second part.
The campaign planning commences with a detailed analysis of the requirements, based on which we are able to come up with a ‘customer map’. This customer map is then used to drill down into details such as probable browsing behavior and other metrics that help our media consultants identify the right platforms viz. databases, websites etc. for the online communication. We then detail the media campaign and list out the various routes to achieve the strategic communication objectives. We delve into our extensive experience in this area to set realistic ROI milestones. |
